This piece by Andy Nairn summarises an academic article from 2017 titled “Fuck nuance”. It’s well worth a read. People try to be too clever with their marketing. The average customer doesn’t have time for us to dance around the topic. You’ll get further, quicker, if you make…
I’m rapidly approaching a bit of a summer break in my work. Because I work with quite a lot of small-to-medium-sized businesses, and a lot of them are…
How you can use loss aversion and loyalty systems to keep customers coming back for more.
I’ve recently just had a bit of a holiday (well, time off work) for the first time since Christmas. To say it was overdue is probably a slight…
Or, "we're all about to find out if 10.30pm on a Wednesday night is a good time to send newsletters"
I would say that I divide my working time fairly evenly between marketing and teaching. The marketing side is pretty broad - web development, content…
Semi-regular updates about work, things I've read, and something interesting.
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