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This piece by Andy Nairn summarises an academic article from 2017 titled “Fuck nuance”. It’s well worth a read. People try to be too clever with their marketing. The average customer doesn’t have time for us to dance around the topic. You’ll get further, quicker, if you make…
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I’m rapidly approaching a bit of a summer break in my work. Because I work with quite a lot of small-to-medium-sized businesses, and a lot of them are…
How you can use loss aversion and loyalty systems to keep customers coming back for more.
I’ve recently just had a bit of a holiday (well, time off work) for the first time since Christmas. To say it was overdue is probably a slight…
Or, "we're all about to find out if 10.30pm on a Wednesday night is a good time to send newsletters"
I would say that I divide my working time fairly evenly between marketing and teaching. The marketing side is pretty broad - web development, content…
Semi-regular updates about work, things I've read, and something interesting.
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